Oskar & Ellen - The story behind the brand

Oskar & Ellen AB is a family-run company based in Stockholm with the aim to provide an innovative and fun range of soft fabric toys to encourage a child’s imagination through role-play. They are renowned for their high quality products, individually made with unrivalled attention to detail.

Oskar & Ellen - The story behind the brand

Every parent is picky about what his or her child plays with. Who wouldn’t be? We all want products that are useful, adorable, safe and creative.   Oskar and Ellen Castle Soft Play

If you are looking for a present with that extra touch, all Oskar & Ellen products come with their own reusable mesh bag with fabric edging and handles. All products are handmade (hand sewn and by sewing machines) in Manila, the Philippines. The production cycle of making an Oskar & Ellen product involves over 100 steps from product development, product design and the production of sewing each item (some bags include over 15 different kinds of fabric).

It is a long journey from the drawing table in Sweden to the hands-on work in Manila until the product reaches us here at Crafts4kids and ultimately the final destination in a child’s hands. The sewing studios were carefully selected 14 years ago by the founder of Oskar & Ellen, Petra Jinglov who lived in Manila with her family for four years. Each studio has approximately 30 employees and all employees are paid a fair wage imposed by Philippine Law.

"The continued orders placed by Oskar & Ellen provides job security and income stability for the staff and their families. The Philippine people are cheerful and warm and greet everyone with a smile. We believe their positive attitude is reflected in our products. They are made with heart, pride and plenty of skill" says Petra Jinglov.

As all products are handmade, there might be some small differences from one batch to the next and therefore might be different from the product image. This is also what makes the item unique and a genuine heirloom toy to passed down through the siblings and generations. 



Oskar and Ellen - the story behind the brand


Just a small selection of the current Oskar and Ellen Soft Play Toys:

Oskar & Ellen Princess Story BagOskar & Ellen Aircraft HangarOskar & Ellen Pony Stable

Topic: Soft Play Toys

Category: Crafts 4 Kids Blog