Fairtrade is often something that is associated with food (in particular chocolate!), rather than toys but it can apply to any company or product that focuses on fair prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Oskar & Ellen

We are proud to stock Oskar & Ellen toys who have Fairtrade at the heart of their business. They are a family-run company based in Stockholm with the aim to provide an innovative and fun range of soft fabric toys to encourage a child’s imagination through role-play. They are renowned for their high-quality products, individually made with unrivalled attention to detail. The production cycle of making an Oskar & Ellen product involves over 100 steps from product development, product design and the production of sewing each item (some bags include over 15 different kinds of fabric). It’s a long journey from the drawing table in Sweden to the hands-on work in Manila until the product reaches us here at Crafts4kids and ultimately the final destination in a child’s hands.


The sewing studios were carefully selected 14 years ago by the founder of Oskar & Ellen, Petra Jinglov who lived in Manila with her family for four years. Each studio has approximately 30 employees and all employees are paid a fair wage imposed by Philippine Law. "The continued orders placed by Oskar & Ellen provides job security and income stability for the staff and their families. The Philippine people are cheerful and warm and greet everyone with a smile. We believe their positive attitude is reflected in our products. They are made with heart, pride and plenty of skill" says Petra Jinglov. As all products are handmade, there might be some small differences from one batch to the next and therefore they might be slightly different to the product image - this is what makes the item unique and a genuine heirloom toy to passed down through the siblings and generations.