Djeco - behind the brand

Djeco - behind the brand

May 30, 2018 · Brands

Djeco is a family business, started in 1954 by the Mother Véronique Michel-Dalès and now run by her son, Frédéric.  Their vision is to design toys that are not on the market, they use artists to illustrate and design each Djeco Toy.  All that work there are involved with design, coming up with ideas of wooden toys, new Djeco puzzles, playing cards and their ideas are made into reality.  

This approach goes a long to way to explain why Djeco is so popular with children, parents and Grand-Parents alike.  Their innovative toys and arts & crafts kits are what children and parents want.  They are also beautifully designed and housed in storage boxes that not only are useful but look beautiful on shelves in bedrooms.



We saw many of our favourite illustrations hung on the walls in their offices, they are works of art in themselves never mind just a good Djeco puzzle picture! 

Djeco do not cut corners when it comes to the packaging, the silhouette puzzles are a great example of this, with boxes that are shaped like trees, carriages and fairies.  Often imitated but never the same. 

After the tour of the offices and meeting everyone, we went to the new warehouse just outside of Paris.  Extremely efficient and very impressive – even with a little wrapping robot to ensure our orders come to the UK all in perfect condition.

Then the afternoon was spent seeing all the new Djeco Toys.  Our children had a go at some of the puzzles, games and arts and crafts and we came away with a long list of new lines that will be arriving from now until September so keep an eye out!






Our favourite Djeco toys of the day:

Sam – Djeco Cubissimo, Me - Djeco Vis 'n Roll, Amelie - Alice in Wonderland Djeco Puzzle 

Djeco - May 2018, Tess Bradshaw Crafts4Kids

Link to share

Use this link to share this article

Amelie Bradshaw

Amelie Bradshaw

Growing up in the family business, I have been a tester of many of the items we sell ever since I was small. Attending trade shows and creating demo videos I have an undertsanding and experience of a lot of the arts and crafts. I also manage our social media and help with the selection of new brands and products 🎨
View profile

Related reading

Why Aquarellum is the “Can’t-Go-Wrong” Painting Kit for Creative Kids

Why Aquarellum is the “Can’t-Go-Wrong” Painting Kit for Creative Kids

If you’ve ever sat down to paint with a child, you’ll know the mix of excitement… and a little bit of chaos that can follow. Paint ends up everywhe...

Read more

Related reading

Why Creative Play Matters for Child Development

Why Creative Play Matters for Child Development

Creative play is often seen simply as a way to keep children entertained, but it actually plays a hugely important role in child development. From ...

Read more